Communication & Pull-Through

In support of a company-wide cultural transformation, we develop a change plan and built a variety of communication and pull-through tools. Communications included videos from the leadership team, talking about what the change meant for them personally, as well as posters, signage, and other communication pieces. Pull-through tools included a manager playbook, giving leaders a step-by-step guide for how to facilitate change conversations with their teams. We also created resource lists, containing links to books, articles, videos, and other elements that managers could use in their team discussions.